Coffee and Chicken, Doing Even Better Thanks to ‘Seuwpa’

[Asia Economy Reporter Moon Hyewon] Thanks to the popular entertainment program Mnet’s ‘Street Woman Fighter (Seutu Wooman Paiteo, Suu-pa),’ the food and beverage industry is experiencing a significant boost in sales. Suu-pa captivated the MZ generation’s tastes with confident and bold female dancers’ dazzling and fierce competitions. The food and beverages consumed by the cast members have attracted the attention of MZ generation consumers.

According to related industries on the 4th, the ‘Double Butter Kaya Toast’ consumed by the Suu-pa winning crew HolyBang at a Coffee Bay store in last month’s broadcast saw sales increase by 35% compared to the previous day and 42% compared to the previous week immediately after the broadcast. Double Butter Kaya Toast is a bakery product combining kaya jam and butter imported from Singapore.

The number of searches for the Coffee Bay brand name also nearly doubled immediately after the broadcast compared to before, resulting in increased brand awareness, according to Coffee Bay.

G&Food’s Goobne Chicken launched the ‘Goobne Suu-pa Set’ at the end of last month, consisting of the ‘Goobne Gochu Basasak Chicken’ and ‘Goobne Shrimp Chicago Deep Dish Pizza’ products featured on Suu-pa. From the last episode of Suu-pa aired on the 26th of last month to the 3rd of this month, sales of this set over nine days were about 200% higher than the average of other set menus.

Goobne Gochu Basasak Chicken is Goobne Chicken’s bestseller, selling one piece every second. It is coated with chili powder for a spicy flavor and baked in an oven without frying, resulting in a crispy exterior and moist interior. Goobne Shrimp Chicago Deep Dish Pizza contains one whole shrimp per slice. Using deep-dish dough, it features a crispy texture that allows you to enjoy delicious flavor all the way to the pizza’s edge.

Riding on Suu-pa’s popularity, Goobne recently released a digital advertisement for the Suu-pa set. The ad features Aiki, the leader of the dance crew HOOK, who gained attention from the MZ generation with powerful dance moves on Suu-pa and finished in second place. Aiki developed a dance using the toppings of Goobne Shrimp Chicago Deep Dish Pizza, including whole shrimp, cheese, and sauce. In the ad, Aiki dances energetically to rap music, cleverly expressing the product’s characteristics with her whole body.

Jung Taeyong, CEO of G&Food, stated, “We launched the Goobne Suu-pa Set to carry on the energy of Suu-pa, which positively influences the public with intense performances every episode.”

This content was produced with the assistance of AI translation services.