SPC Paris Baguette Launches 'Plant-Based Meat Sandwich'

[Asia Economy Reporter Moon Hyewon] Paris Baguette announced on the 4th that it will launch a wrap sandwich in collaboration with the plant-based meat brand ‘Unlimit’.

The new product was introduced in response to the recent surge of interest in plant-based meat, which considers the environment and animal welfare, amid the ‘value consumption’ trend gaining attention mainly among the MZ generation.

Paris Baguette’s ‘Healthy Plant Bulgogi Salad Wrap’ is a wrap sandwich made with a mild tortilla, ‘Unlimit Slice’ seasoned with a sweet and savory soy sauce flavor, fresh vegetables, and tangy sweet chili sauce. The combination of plant-based meat, vegetables, and tortilla creates a harmonious blend of diverse tastes and textures.

‘Unlimit Slice’ is 100% plant-based meat made from plant-extracted protein. When heated, it browns and enhances the meat aroma through the Maillard reaction, offering a flavor and chewy texture similar to meat. It also contains protein similar to real beef and is free of trans fats and cholesterol, allowing for a light and healthy enjoyment.

This content was produced with the assistance of AI translation services.