Special Sale Event for 'Jjin Products' Born in Busan Opens... Supporting Distribution Channels for Small and Medium Enterprise Products

Busan City to Host 'Busan Excellent Products Special Sale' at Shinsegae Centum City from 5th to 11th

Local SMEs Participate, Special Deals on Health, Beer, and Kitchen Products

The scene from last year's Busan Excellent Products Special Sale.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Busan City will hold the ‘Busan Excellent Products Special Sale’ together with the 2021 Korea Sale Festa at the event hall on the B1 floor of Shinsegae Department Store Centum City Branch from the 5th to the 11th.

This event is a collaboration between Busan City, the Economic Promotion Agency, and Shinsegae Department Store to support sales channels and increase sales for local small and medium-sized enterprises and local businesses struggling due to the prolonged COVID-19 pandemic.

During the special sale, in connection with the 2021 Korea Sale Festa, a guerrilla time sale promotion will be held to showcase unique and excellent products from local SMEs that have not been available in large distribution networks.

Products such as daily miscellaneous goods, health foods, and convenient cooking foods will be promoted and sold to consumers.

Participating companies and main products include ▲ Seraron Health Tech (functional daily necessities), ▲ Chamdorae (health foods), ▲ Jeil Food (doenjang, soy sauce), ▲ Woodland (kitchen cooking utensils), ▲ Lil Yogurt (yogurt), ▲ Wild Wave (beer), ▲ Lilion (functional insoles), ▲ Dalara (honey set), and others.

Park Hyung-jun, Mayor of Busan, said, “I hope the Busan Excellent Products Special Sale will be an opportunity for local SMEs to pioneer sales channels and increase sales,” adding, “We will explore various ways for local SMEs to grow together by utilizing large distribution networks.”

This content was produced with the assistance of AI translation services.