Samsung Electronics Expands Content Applying High-Definition Video Standard Technology with CJ

CJ ENM and TVING to Start HDR 10+ Supported Movie Service from the 4th

[Asia Economy Reporter Kim Hyewon] Samsung Electronics announced on the 4th that it has independently developed HDR 10+ content conversion software and recently completed functionality verification in collaboration with CJ OliveNetworks.

HDR 10+ is a high-definition video standard technology led by Samsung Electronics, characterized by optimizing brightness and contrast for each scene on TVs and mobile devices to enhance the sense of depth in the video and achieve accurate color representation.

To expand the base of HDR content, Samsung Electronics has distributed the self-developed HDR content conversion software free of charge and recently completed the first functionality verification through cooperation with CJ OliveNetworks.

Recently, CJ OliveNetworks used the software to master the movie "Voice," distributed by CJ ENM, in HDR 10+, and this movie is scheduled to be available on various domestic platforms such as TVING starting today.

This collaboration is expected to strengthen the HDR 10+ standard camp, which is currently accelerating ecosystem expansion with 125 member companies worldwide and more than 4,000 certified products released.

Since 2018, Samsung Electronics has been working to expand the HDR 10+ ecosystem by establishing a joint venture called "HDR 10+ Technology LLC" with Panasonic and 20th Century Fox, operating the HDR 10+ certification and logo program, and providing technical support.

Samsung Electronics plans to actively provide technical support and cooperation to companies interested in HDR 10+ to expand the domestic HDR video industry in the future.

Choi Yonghoon, Vice President and Head of the Development Team at Samsung Electronics' Visual Display Business Division, said, "Recently, HDR 10+ services are expanding through cooperation with the top content providers in Korea," adding, "We will continue to strengthen our leadership in HDR standards and solidify our technological leadership in the global TV market."

This content was produced with the assistance of AI translation services.