LF Food Mono Kitchen Hosts Live Commerce for Tmon's 'Oneul-ui Sulsang'

[Asia Economy Reporter Seungjin Lee] LF Food, a comprehensive food company, announced on the 3rd that its home meal replacement (HMR) brand Monokitchen will sell its signature convenience foods through Tmon's web variety show "Today's Drinking Table."

"Today's Drinking Table" is a web variety live commerce produced by Tmon in collaboration with Sangin-ui Pumgyeok, a live broadcast content specialist company. The show features comedian Jisangryeol and other cast members introducing various side dishes that pair well with different alcoholic beverages.

Monokitchen will air twice on the 4th and 11th. The broadcasts will feature exclusive "Today's Drinking Table" sets priced in the 20,000 KRW range, perfect as home drinking snacks for the chilly weather.

On the 4th, Monokitchen will sell popular products such as "Shanghai-style Seafood Glutinous Rice Nurungji Soup," "Premium Beef Tataki," "Macaron Dream Menbosha," and Hakoya's "Don Mahawk Katsu." These are prepared as hearty sets that pair well with any type of alcohol and can also serve as a meal.

On the 11th, under the theme "Enjoying a Tavern at Home," Monokitchen will showcase "Osaka-style Assorted Kushikatsu," "Sichuan-style Chili Shrimp," "Whole Shrimp Balls," and "Wakame Oden Soup." All products embody local expertise.

All products will be made and tasted live by the cast members. They will introduce cooking tips and alcoholic beverages that complement the dishes, and leverage the live broadcast format to interact with viewers in real time.

To celebrate the first live broadcast, Monokitchen will hold a raffle for customers who purchase during each live session, giving gifts to a total of 30 people, including 20 Monokitchen croquettes and 10 Starbucks mobile gift cards.

Lee Gyuhun, head of the Food Business Division, said, "We look forward to delivering vivid product information to customers and receiving immediate feedback on site. Starting with this live broadcast, we will provide various benefits to customers and increase opportunities to communicate with them."

This content was produced with the assistance of AI translation services.