Yanolja Expands Win-Win Measures... "Co-Growth with Travel and Accommodation Industries"

[Asia Economy Reporter Lee Junhyung] Leisure platform Yanolja announced on the 3rd that it will expand win-win measures to grow together with the travel and accommodation industries in response to the phased daily recovery (With Corona).

Yanolja is establishing a win-win TF. Tourism expert Choi Kyuwan, head of Kyung Hee University H&T Analytics Center, will lead the TF. Through the TF, Yanolja plans to create win-win measures such as reducing affiliate costs and increasing sales. An ESG (Environmental, Social, and Governance) management report will also be produced.

It will also launch a domestic travel revitalization campaign through public-private cooperation. Yanolja has invested 2.4 billion KRW so far to cooperate with local governments. According to the company, the social value generated from this investment is about 10.8 billion KRW. This year, it will invest about 5 billion KRW. All profits generated through collaboration with local governments will be reinvested in the local economy and tourism revitalization.

Measures to strengthen the competitiveness of the entire domestic travel industry will also be prepared. Yanolja intends to build a virtuous cycle structure of the domestic travel ecosystem through investment and support for travel companies and startups. It also invested 13 billion KRW in a 65 billion KRW mother fund hosted by the Ministry of Culture, Sports and Tourism.

Kim Jongyun, CEO of Yanolja, said, "We will steadily expand win-win measures and actively practice ESG management," adding, "We will strive for the sustainable growth of the tourism industry through active public-private cooperation and investment support."

This content was produced with the assistance of AI translation services.