GS Shop Launches Fashion Program '#OOTV' for Young Forty Generation 'Youngforty'

Thursday 9:50 PM, New Program Proposing 'Today's Style'
Singer Shin Ji and Stylist Kim Ha-neul Join... Shopping Host Jo Eun-ae to Lead

[Asia Economy Reporter Kim Yuri] GS Shop, operated by GS Retail, announced on the 3rd that it will launch a new program for the rapidly emerging major consumers in the fashion industry, the 35-45 age group known as 'Young Forty.'

GS Shop stated that it will broadcast the program '#OOTV' every Thursday from 9:50 PM for one hour, proposing styling suitable for Time, Place, and Occasion (TPO).

'#OOTV' is named after the popular SNS hashtag 'OOTD (Outfit Of The Day)' and means a TV home shopping program suggesting 'today's style.' GS Shop said, "Shopping host Jo Eun-ae and singer Shin Ji, who represents the 'Young Forty' and is a GS Shop VVIP customer, will lead the program, with famous stylist Kim Ha-neul joining to propose 'micro styling.'"

Each week, themes matching situations such as 'Preparing for Winter, Eoljukko (Coat no matter how cold),' 'Full Winter Preparation,' and 'Shopping is Timing!' are selected, and products fitting those themes are introduced. In the first broadcast on the 28th of last month, products like the 'Morgan Alpaca Check Jacket' and 'Lapiaf Corduroy Wide Pants' were sold, recording sales of 500 million KRW in just over an hour. The achievement rate against the target was about 147%.

GS Shop said, "'#OOTV' currently operates the Instagram account 'gs_ootv' to strengthen communication with customers," adding, "We provide fashion content in a short-form format under 60 seconds and plan fan meetings through Instagram Live." In December, they plan challenge events where customers can directly participate.

This content was produced with the assistance of AI translation services.