"Evening Orders, Delivery Before Sleep" Homeplus Launches Full-Scale Operation of 'SevenOrder'

Homeplus announced on the 3rd that it has been piloting the 'Homeplus Seven Order' service at its Yeongdeungpo and Yeongtong stores since the 25th of last month. This service extends the same-day delivery cutoff time from 2 PM to 7 PM and the overall delivery cutoff time to midnight. A model is introducing the 'Homeplus Seven Order' service on the 3rd.

Same-day delivery cutoff time extended from 2 PM to 7 PM... Delivery available until midnight
Sales increase observed during pilot operation at Yeongdeungpo and Yeongtong stores... Expansion of delivery vehicles and pickers

[Asia Economy Reporter Yuri Kim] "Receive tomorrow morning's groceries delivered before going to bed today and safely store them in the refrigerator."

Homeplus announced on the 3rd that online sales significantly increased as a result of the pilot operation of the 'Homeplus Seven Order' service at Homeplus Yeongdeungpo and Yeongtong stores starting from the 25th of last month. This service extends Homeplus's same-day delivery order cutoff time from 2 PM to 7 PM and also extends the delivery time until midnight. Through this, customers using Homeplus online can use the same-day delivery service until later hours.

During the pilot operation period from the 25th to the 31st of last month, the average daily online sales at Homeplus Yeongdeungpo and Yeongtong stores increased by approximately 29% and 21%, respectively, compared to the average daily sales of the previous three weeks. Homeplus stated, "Despite being a pilot operation period, we achieved the maximum number of orders we could handle," and added, "Both stores are located in densely populated residential areas, which seems to have resulted in a high same-day delivery rate."

For this service, Homeplus increased the number of night delivery vehicles by about 15% at the two stores. The number of pickers, who collect purchased items from the store and deliver them to the delivery vehicles, also increased by 16%. Homeplus said, "We plan to further strengthen same-day delivery services, including Seven Order, in line with the trend of increasing customers purchasing food online," and "The Seven Order service will be expanded to major cities nationwide, reflecting customer feedback."

The number of pickers, key personnel for Homeplus online, has increased from about 1,400 employees at 107 stores in 2019 to about 1,900 employees at 123 stores currently. The number of delivery vehicles is also planned to increase from about 1,400 currently to about 3,200 within three years.

Kim Sung-il, Head of Homeplus Mobile Fulfillment Division, said, "We launched the 'Homeplus Seven Order' service by upgrading same-day delivery to match customers' desired shopping patterns," and added, "Having confirmed its potential for success, we will actively reflect customer feedback to make this service available in more regions."

This content was produced with the assistance of AI translation services.