The Mamma, Guri Cheonggwa Collaborate to Establish 'Nano Fulfillment' for Fresh Food

[Asia Economy Reporter Hyunseok Yoo] TheMamma announced on the 2nd that it has signed a memorandum of understanding (MOU) with Guri Cheonggwa to establish a 'Nano Fulfillment' (NFC) system.

On the same day, the two companies held the signing ceremony at the Guri Cheonggwa office located in Guri City, Gyeonggi Province. Kim Minsu, CEO of TheMamma, and Lee Seokwoo, CEO of Guri Cheonggwa, attended in person and pledged to strategically collaborate to expand agricultural product distribution and promote mutual growth.

TheMamma is a distribution IT company operating the local food material mart shopping app 'MaZa'. It sells fresh food, food materials, and other industrial products from neighborhood marts nationwide that have signed franchise agreements through the app and provides same-day delivery services. It operates directly managed food material marts in the Seoul metropolitan area and Chungcheong region. The company is preparing for a KOSDAQ initial public offering (IPO) next year.

Guri Cheonggwa is the largest wholesale corporation in the Guri Agricultural and Marine Products Wholesale Market. In line with the purpose of the public wholesale market, it performs fair and accurate agricultural product brokerage services. It plays roles such as various fruit and vegetable collection, rapid distribution, and providing distribution information through various media. The cumulative transaction amount this year alone has reached 270 billion KRW.

The core project the two companies will pursue is to go one step beyond micro fulfillment (MFC) and establish nano fulfillment to enhance the efficiency and speed of fresh food delivery.

Fulfillment refers to the entire distribution process from product storage before delivery to packaging, shipping, and delivery. Large-scale fulfillment centers (logistics warehouses) are mostly located on the outskirts of the metropolitan area. In contrast, micro fulfillment centers exist as stores or small logistics warehouses within urban areas, enabling faster delivery. Establishing micro fulfillment is very important in fresh food distribution.

TheMamma aims to create a system where consumers can trust and purchase safe fresh food through nano fulfillment, an upgraded version of micro fulfillment. To this end, it plans to transparently build and operate the entire process from fresh food passing through Guri Cheonggwa and food material marts to being delivered to consumers via the MaZa app.

Kim Minsu, CEO of TheMamma, said, "Nano fulfillment is a new term created with the intention of systematizing the entire process by which fresh food ordered from neighborhood marts through the MaZa app is delivered to consumers," adding, "We will create the journey to establish fresh food nano fulfillment together with Guri Cheonggwa." He emphasized, "TheMamma will work together to help Guri Cheonggwa grow into the market most preferred by marts."

Lee Seokwoo, CEO of Guri Cheonggwa, said, "Through the agreement with TheMamma, we have secured a reliable distribution channel," and added, "We will continuously supply products that meet the quality standards required by TheMamma." He further stated, "This agreement has given us confidence that we will grow and prosper together with TheMamma."

This content was produced with the assistance of AI translation services.