Food Company Enters Kitchen Appliances... Shinsegae Food Launches 'Olban Air Fryer'

[Asia Economy Reporter Lim Hye-seon] A food company has created kitchen appliances.

Shinsegae Food announced on the 2nd that it will launch the ‘Olban Air Fryer,’ a customized kitchen appliance that can optimally reproduce the taste of its air fryer-exclusive ready meal, ‘Olban Air Cook.’

Shinsegae Food has been paying attention to the popularity of multi-functional kitchen appliances that combine convenience and functionality as the ‘home cook’ culture of enjoying ready meals at home has spread due to the COVID-19 pandemic. In particular, they listened to consumers’ voices expressing regret over the taste differences caused by the performance of cooking devices or cooking environments, even when cooking the same ready meal. Accordingly, Shinsegae Food introduced the ‘Olban Air Fryer,’ a kitchen appliance that allows anyone to enjoy their ready meal ‘Olban Air Cook’ with the best taste regardless of individual cooking skills or different cooking environments.

The ‘Olban Air Fryer,’ launched through collaboration between Shinsegae Food and kitchen appliance specialist ‘Boto Korea,’ features reduced cooking hassle and the ability to optimally reproduce the taste of ‘Olban Air Cook’ products with simple operation.

It is equipped with a quick menu function that automatically sets cooking time and temperature tailored to eight popular ‘Olban Air Cook’ products, including ‘Old-fashioned Whole Chicken,’ ‘Chicken Nuggets,’ ‘King Dumplings,’ ‘Menbosha,’ and ‘Guobaorou.’ To eliminate the hassle of flipping food to cook evenly in the air fryer, it also includes a rotisserie function that automatically rotates 360 degrees.

On the 4th at 9 PM, Shinsegae Food will offer special prices on ‘Olban Air Cook’ products and the ‘Olban Air Fryer’ through a Naver Shopping Live broadcast at the ‘Shinsegae Bunsik’ pop-up store in Seongsu-dong, Seongdong-gu, Seoul, hosted by comedian Lee Eun-ji. The products for sale include five items: ‘Old-fashioned Whole Chicken,’ ‘Sticky Hot Dog,’ ‘Giant Squid Tempura,’ ‘Triple Cheese Fish Cake Balls,’ and ‘Life King Dumplings,’ with discounts up to 36% during the live broadcast. Especially, when purchasing the ‘Olban Air Fryer’ and ‘Olban Air Cook’ ready meal set together, customers can get it at a special price ranging from 96,900 KRW to 99,900 KRW.

Additionally, a purchase certification event will be held. Customers who certify their purchase in the comments during the live broadcast will receive ‘Olban Air Cook’ products, and five customers who purchase over 50,000 KRW will be selected by lottery to win an ‘Olban Air Fryer’ as a prize.

This content was produced with the assistance of AI translation services.