"Exploring Broadcasting and Media Development" Ministry of Science and ICT Holds 'Next-Generation Media Week' Online

Online Event from 1st to 5th on the Theme of 'Innovation in the Media Industry Led by D.N.A.'

[Asia Economy Reporter Eunmo Koo] The Ministry of Science and ICT (MSIT) announced on the 1st that it will hold the ‘2021 Next Generation Media Week’ event online from the 1st to the 5th in collaboration with the Korea Radio Promotion Association and the Korea Radio Promotion Association.

Now in its 7th year, Next Generation Media Week was established to share the achievements of broadcasting and media promotion projects over the past year and to explore the development direction of the broadcasting and media industry.

Under the theme of ‘Innovation in the Media Industry Led by D (Data), N (Network), and A (Artificial Intelligence),’ this week-long event includes a conference discussing industry trends and innovation strategies, the 5th Digital Media Content Promotion Forum, and the 2021 Overseas Korean-language Broadcasters Conference, among various events aimed at promoting the broadcasting and media industry.

Additionally, exchange events between domestic and international broadcasting content providers, training courses for broadcasting professionals under the theme ‘The Future is Already Here, Metaverse’ hosted by the Korea Broadcasting Technicians Association conference, and other side events will be held. Notably, this year an online achievement exhibition hall has been set up on the event website, allowing anyone to review the excellent achievements in content production and media technology development promotion projects.

At the opening ceremony, an awards ceremony recognizing 22 broadcasting and media promotion project achievements was held, followed by a keynote speech titled ‘The Future of Metaverse-based Variety Shows’ by Rob Wade, Head of Entertainment at Fox TV in the United States. After the opening ceremony, the 5th Digital Media Content Promotion Forum, jointly sponsored by MSIT and the Korea Communications Commission, took place. Industry and academic experts gathered to discuss ‘Changes in the Broadcasting and Media Industry Due to the Emergence of Media Convergence Technologies such as AI and Metaverse.’

On the 2nd, the Broadcasting and Media Future Strategy Conference will feature nine lectures by domestic media experts on three topics: ▲ D.N.A. and Media Innovation ▲ Evolution of Platforms: From OTT to Metaverse ▲ New Business Prospects through Cross-industry Convergence. The Overseas Korean-language Broadcasters Conference, held on the 3rd, aims to strengthen production capabilities and expand exchanges among 81 overseas Korean-language broadcasting stations in 12 countries operating Korean-language broadcasts abroad.

Minister Hyesook Lim of MSIT stated in her opening remarks, “Although the global media ecosystem is rapidly changing, if we actively utilize our K-content competitiveness and leading ICT infrastructure, we can leap forward as a digital media powerhouse. We will actively support resolving long-standing conflicts in the broadcasting and media industry, establishing fair trade, and creating a foundation for free innovation and growth across the industry through bold deregulation.”

For more details about the event, please visit the Next Generation Media Week event site, MSIT, Korea Radio Promotion Association, and Korea Radio Promotion Association websites. The online event can be viewed by searching ‘Next Generation Media Week’ on Eventus, KakaoTV, Naver TV, and YouTube.

This content was produced with the assistance of AI translation services.