Hansol Paper-Noru Paint Collaborate to Develop Eco-Friendly Paint Applying Nanocellulose

Han Cheol-gyu, CEO of Hansol Paper (left), and Jo Seong-guk, CEO of Noroo Paint, are taking a commemorative photo after signing the agreement.
[Photo by both companies]

[Asia Economy Reporter Kim Jong-hwa] Hansol Paper, the largest comprehensive paper manufacturer in Korea, and Noroo Paint, a leading domestic paint specialist, are collaborating to develop sustainable eco-friendly paint.

On the 1st, Hansol Paper announced that it signed an "Eco-friendly Paint Development Agreement to Strengthen ESG Management" at its headquarters in Jung-gu, Seoul, attended by Hansol Paper CEO Han Cheol-gyu and Noroo Paint CEO Jo Sung-guk.

This agreement was promoted as both companies shared a commitment to strengthening ESG management to create a sustainable future. The two companies will build a close cooperative relationship in the development and production of eco-friendly additives applicable to paint, utilizing Hansol Paper's eco-friendly new material nanocellulose "Duracle."

Nanocellulose derived from pulp is a material in which cellulose, the main component of wood, is nano-sized to one-billionth of its size. When applied to paint, it can replace existing petrochemical-derived additives, enhancing the paint's eco-friendliness and workability.

In particular, it is expected to improve the efficiency for paint users through ▲prevention of flow by viscosity improvement ▲uniform spraying enabling better spray workability ▲prevention of film cracking by improving surface strength ▲and providing long-term dispersion stability.

Hansol Paper established Korea's first nanocellulose production system in 2018 and is accelerating commercialization, expanding its application range to paint, coatings, polyurethane, rubber, and more.

Noroo Paint has been experimenting for over two years by blending more than 35 types of plant-based raw materials to replace raw materials with bio-derived components. In August, two representative Noroo Paint products (Eco Bio Urethane Lining, Pantone Wood & Metal) received the USDA bio-based material certification for the first time in Korea.

Noroo Paint is collaborating with various manufacturing companies, including this agreement with Hansol Paper. It plans to expand its bio-coating product lineup to mobile phones, automobiles, furniture, and more, continuously discovering eco-friendly raw materials to offer product lines ranging from architectural paints to general industrial paints to customers.

Hansol Paper CEO Han Cheol-gyu said, "We expect to accelerate Hansol Paper's eco-friendly material business through this agreement," adding, "We will continue close cooperation for the development of sustainable raw material materials through the synergy of both companies' technologies."

Noroo Paint CEO Jo Sung-guk said, "Based on the ESG management philosophy of both companies, we expect to enhance development capabilities through active technical cooperation and expand sustainable business opportunities," adding, "Going forward, Noroo Paint will lead ESG management in the paint industry through research to create an environment where nature and humans can coexist sustainably together with Hansol Paper."

This content was produced with the assistance of AI translation services.