Seoul Police Launch 'Children's Traffic Safety Campaign' with Lotte Cinema
Screening of Videos Featuring Popular Character 'Robocar Poli'
[Asia Economy Reporter Lee Gwan-ju] The Seoul Metropolitan Police Agency announced on the 1st that it will promote the 'Children's Traffic Safety Campaign' in collaboration with Lotte Cinema.
The police plan to broadcast a children's traffic safety video featuring the 'Robocar Poli' character as a public service advertisement before all-age movies at all 24 Lotte Cinema locations in Seoul throughout November.
The video, jointly produced by the Seoul Metropolitan Police Agency and Roy Visual Co., Ltd., uses the popular Robocar Poli character to promote traffic safety among children.
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Choi Gwan-ho, Commissioner of the Seoul Metropolitan Police Agency, stated, "We will continue education and publicity through various methods, including producing educational videos on children's traffic safety, to create a traffic environment safe for children."
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