Lotte Card Launches Four 'Roca Likit' Series Tailored for the 2030 Generation

Universal Discount Roca Likeet 1.2 with No Conditions
Special Discount for Preferred Industries Roca Likeet It·Play·Shop Launch

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 1st that it has launched four types of the 'Roca Likit' series, which enhance both universal and customized benefits for the benefit-sensitive 2030 generation.

The four types of the Roca Likit series are 'Roca Likit 1.2', which offers discount benefits without complicated conditions; 'Roca Likit It', which includes discounts for dining, delivery apps, and coffee; 'Roca Likit Play', which offers discounts for fuel, movies, and streaming; and 'Roca Likit Shop', which provides discounts for online shopping, hair salons, and convenience stores.

Roca Likit 1.2 offers a 1.2% discount at all domestic and international merchants without any performance conditions or discount limits as of last month, and a 1.5% discount for online payments.

For Roca Likit It, Play, and Shop, if the usage amount last month is 400,000 KRW or more, they provide a 60% discount on the usage amount in specialized sectors per card, up to a maximum of 13,000 KRW per month. Roca Likit It offers discounts at ▲restaurants ▲delivery apps (Baedal Minjok, Coupang Eats, Yogiyo) ▲coffee shops (Starbucks, Twosome Place, Hollys Coffee, Paul Bassett) ▲memberships (Coupang Rocket Wow, Naver Plus). Roca Likit Play offers discounts at ▲fuel stations (SK Energy, S-OIL, GS Caltex, Hyundai Oilbank) ▲movies (Lotte Cinema, CGV, Megabox) ▲streaming services (Netflix, Watcha, YouTube, Melon, Genie) ▲memberships (Coupang Rocket Wow, Naver Plus). Roca Likit Shop offers discounts at ▲online shopping (Coupang, Wemakeprice, TMON) ▲hair salons ▲convenience stores (GS25, CU, 7-Eleven) ▲memberships (Coupang Rocket Wow, Naver Plus).

The card design is inspired by the unique design of the Roca series, which captures 1950s Manhattan, New York?the birthplace of credit cards. It incorporates the design concept 'Young, Fun, Like' symbolizing the MZ generation (Millennials + Generation Z), using illustrations that emphasize the specialized benefits of each card, adding trendy colors and a stylish feel.

The annual fee is 10,000 KRW (domestic only and international use).

A Lotte Card official said, "We launched this Roca Likit series to provide more diverse and segmented benefits tailored to the consumption tendencies of the MZ generation, who are sensitive to benefits and have clear preferences. We will continue to introduce various products and services that align with changing consumption trends and lifestyles."

This content was produced with the assistance of AI translation services.