Kyobo Securities Holds Completion Ceremony for 'University Student Supporters' in the Metaverse

[Asia Economy Reporter Minji Lee] Kyobo Securities announced on the 29th that it held an awards ceremony for the ‘University Student Supporters’ on the metaverse platform Zepeto.

The metaverse is a virtual world where avatars can engage in social, economic, and cultural activities similar to real life within a virtual space. The ‘University Student Supporters’ program ran for three months starting in July. Participants created video content about Kyobo Securities’ ‘Brokerage-type ISA’ and ‘Overseas Stocks’ using platforms such as YouTube, Facebook, and Instagram, and uploaded the content to the company’s account.

From the perspective of the MZ generation, the supporters stood out with fresh ideas by explaining complex financial products and stocks in an easy-to-understand way and creating engaging card news that showcased various benefits at a glance. The awards ceremony was held in a space where the ‘Kyobo Securities Digital Branch’ dedicated map was implemented within Zepeto. All supporters received certificates of completion, and after judging, prize money was awarded to the outstanding team ‘Sanghangajo’ and the top three individual supporters.

Jo Young Ahn, Head of Management Planning at Kyobo Securities, said, "We will expand the use of the metaverse to strengthen digital communication capabilities so that employees can actively participate even in virtual spaces."

Meanwhile, Kyobo Securities is making various attempts by adopting metaverse technology. In November, a mission game will be held on Zepeto to strengthen teamwork and maximize smooth communication between departments and branches.

This content was produced with the assistance of AI translation services.