Samsung Fire & Marine Insurance Unveils New Direct Brand 'Chak'... Fostering a Lifestyle-Oriented Platform
[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 27th that it will develop its direct brand 'Chak' into a lifestyle-oriented platform.
On the same day, Samsung Fire & Marine Insurance held a direct brand launch event on its self-developed metaverse platform 'SOME' (Samsungfire On Metaverse Engine). The direct brand Chak signifies providing customers with perfectly tailored products and services 'Chak-Chak' (just right).
Samsung Fire & Marine Insurance also introduced its future digital business strategies and plans. Kim Gyu-hyung, Head of the Digital Division at Samsung Fire & Marine Insurance, stated, "As untact (contactless) becomes normalized, insurance companies' online sites should no longer be just places to purchase insurance but service platforms mediated by insurance," adding, "Samsung Fire & Marine Insurance Direct will transform into a lifestyle-oriented platform."
Samsung Fire & Marine Insurance Direct plans to offer hyper-personalized products perfectly suited to individual lifestyles by utilizing data analysis and artificial intelligence (AI) technologies. It will continue to launch various products not previously attempted, such as driver insurance that provides different benefits for those who do not drive frequently.
Additionally, services that help customers develop good habits in daily life, such as safe driving and health management, will be introduced. Core insurance services will also be improved, including an insurance fitting service that uses AI technology to recommend optimal coverage tailored to the desired premium.
The direct interface will be gradually simplified. By removing complex menus and including only essential information, it will be designed so that customers can purchase insurance more easily and comfortably, as if shopping. Customized guidance will also be provided for each individual customer.
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A Samsung Fire & Marine Insurance official said, "Samsung Fire & Marine Insurance Direct will transform from an 'insurance seller' met only when purchasing insurance to a 'manager' encountered in daily life," and added, "Please watch Samsung Fire & Marine Insurance's new challenge."
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