Samsung Securities Video 'Investment School'... Surpasses 30,000 Subscribers in Two Months
[Asia Economy Reporter Park Jihwan] Samsung Securities announced on the 27th that the number of subscribers to its mobile investment education site ‘Investment School,’ launched last August, surpassed 30,000 within two months.
According to an analysis of the characteristics of 4,827 subscribers who joined Investment School through Samsung Securities’ mobile app ‘mPOP’ and the simple investment app ‘Oneul-ui Tuja (O2·O2),’ significant differences were found in average asset size across different Investment School test score ranges. Investors who scored 90 or above on the ‘Economic Knowledge’ course, which covers the most comprehensive economic and financial education in the Investment School curriculum, had an average asset size of 210 million KRW. In contrast, those scoring below 50 had an average asset size of 30 million KRW. The difference in asset size between these groups is approximately sevenfold on average. Samsung Securities interprets this as indicating that there is some disparity in investment knowledge levels according to asset size, and that investment knowledge appears to be a key factor in asset growth.
In a survey conducted on the 18th targeting Investment School subscribers, 78% of the 500 respondents answered that ‘Investment School is helpful for actual investing.’ The most helpful lectures were ‘General Economic Lectures’ at 38%, followed by stock trading methods (31%), stock analysis methods (14%), and overseas stock investment methods (11%), showing that basic investment-related lectures have higher demand.
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The biggest advantage of Investment School was ‘easy-to-understand content,’ which received 43% of responses, followed by a systematic curriculum (28%) and a step-by-step completion system (17%). Kim Sanghoon, Executive Director of Digital Marketing at Samsung Securities, stated, “Investment-related knowledge can be especially helpful during periods when stock prices differentiate rather than during market uptrends.”
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