Jeonbuk Province Selects 12 Brand Namings for Ecotourism Sites

Published 26 Oct.2021 11:27(KST)

Establishing Internal and External Representative Images of Ecotourism Sites... Actively Utilizing Them for Promotion and Marketing

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonbuk Province announced on the 26th that it has selected brand naming for 12 ecological tourism sites.

The naming was chosen as a creative name that reflects the characteristics of ecological tourism sites in the province, easily evokes the clean image of ecological tourism sites, and is easy to remember, including Korean, English, and Hanja notations.

By city and county, Gunsan's ecological tourism site was named "Nature Painted Cheongamsan Eco Round," which evokes the best silk road on earth following nature, such as Bidangang-gil, Sunshine-gil, and Moonlight-gil. Jinan's was decided as "My! 馬耳! Geopark," meaning my village with a well-preserved ecosystem centered on Maisan.

Imsil's ecological tourism site was named "Walking with the King, Seongsusan King's Forest," expressing the legend of Wang Geon and Yi Seong-gye. Gochang's naming was finalized as "World-Recognized Mystery Ungok Ramsar Wetland Ecotourism Site," containing the mystique of six villages surrounding the biosphere reserve designation and Ungok Wetland.

Additionally, △ Iksan's "Vibrant! Moving! Seodong! Geumma Seodong Ecological Park" △ Jeongeup's "Fragrant Pine Solti Moonlight Ecological Forest" △ Namwon's "Jirisan Millennium Embrace Baekdudaegan Ecotourism Belt" △ Gimje's "Beyond the Horizon Byeokgolje Ecological Farming Garden" △ Wanju's "Fresh Nature Gyeongcheon Singgeuraengi Eco Village" △ Muju's "Firefly Ecotourism Site on a Starry Night" △ Jangsu's "Life's Firebug Geumgang First Water Ddeunbongsaem Ecotourism Site" △ Sunchang's "Natural Waterway Shaped Seomjingang Janggunmok Ecotourism Site" were selected.

The selected brand naming will be actively used to promote the excellent tourism resources of ecological tourism sites and marketing through online and offline channels in the future.

Jeonbuk Province plans to use the naming for various promotional materials to encourage residents' interest and participation in ecological tourism sites. In particular, it will develop images using the naming to highlight the charm and strengths of Jeollabuk-do's ecological tourism sites through various media such as the ecological tourism homepage and official blog.