KOTRA·KMDIA Participate in Africa Medical Industry Exhibition: "60 Companies Participating"

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 24th that it will participate in the 'South Africa Johannesburg Medical Device Exhibition' for five days starting from the 25th by organizing an online Korean Pavilion together with the Korea Medical Devices Industry Association (KMDIA).

This exhibition is the largest specialized medical industry exhibition in Africa, attended annually by about 600 medical device companies worldwide and attracting over 10,000 visitors. In addition to medical devices, conferences related to healthcare services are also held. The exhibition was canceled last year due to COVID-19, but this year it will be held as an online exhibition.

The Korean Pavilion was first organized in 2011, and since then, about 10 domestic medical device companies have participated annually. Despite being an online event this year, a record number of 60 companies are participating. The main products of the domestic companies participating in the online Korean Pavilion include various medical products such as medical hygiene supplies, surgical robots and 3D sensors, in vitro diagnostic pharmaceuticals including COVID-19 test kits, X-ray and radiation devices.

KOTRA and KMDIA plan to conduct an online Korean Pavilion, one-on-one online consultations, and Korea Day webinars through this exhibition so that our companies can expand into Africa and the Middle East based in South Africa. This year, an AI-based consultation arrangement system will be introduced for the first time within the online exhibition platform.

Yoo Cheol-wook, president of KMDIA, said, "We hope that the export of domestic medical devices with excellent technology and quality will expand through this exhibition, the largest medical device exhibition in Africa."

Son Byung-il, head of KOTRA's Africa Regional Headquarters, said, "Interest in healthcare and medical devices in African countries has increased further after the pandemic," adding, "As this is the largest Korean Pavilion participation ever, we hope it will serve as a foothold for exports to the African market and provide an opportunity for Korean and African medical-related companies to seek more cooperation opportunities than before COVID-19."

This content was produced with the assistance of AI translation services.