E-Land SPAO to Switch 100% of Denim Products to Eco-Friendly Materials by 2023

SPAO Eco Denim Photo Shoot

[Asia Economy Reporter Seungjin Lee] SPAO, a global SPA brand operated by E-Land, announced on the 22nd that it will produce its entire denim line using eco-friendly materials by 2023 to strengthen sustainable fashion.

SPAO established an eco-friendly dedicated team in 2019, consisting of production staff, designers, planners, and marketers, and became the first domestic SPA brand to launch denim products made with eco-friendly materials. Since then, it has continuously upgraded its products and expanded to 112 styles. Currently, eco-friendly products account for about 40% of the total denim products.

SPAO aims to release 60% of its denim products made with eco-friendly materials in the Spring/Summer 2022 season and 100% by 2023. The quantity is expected to reach approximately one million pieces.

SPAO’s eco denim is made from ‘RUC’ fiber. RUC fiber is produced by reprocessing by-products of premium fibers that are unnecessarily discarded during the fabric weaving process. Additionally, it incorporates sustainability throughout the materials and processing methods, such as using ‘Cotton USA,’ an eco-friendly certified cotton yarn cultivated with farming methods that reduce water and pesticide use during cotton cultivation.

An E-Land SPAO representative said, “With the establishment of a virtuous cycle system consisting of securing eco-friendly materials, ozone processing, and environmental development in production countries, we were able to increase the proportion of eco denim,” adding, “Under the goal of selling honest products to customers, we have strived to achieve both eco-friendliness and product quality.”

This content was produced with the assistance of AI translation services.