In Chilly Weather... Ministop Launches Busan Eomuk

Ministop has launched 'Busan Eomuk,' which can be enjoyed warm in-store.

[Asia Economy Reporter Lim Chunhan] Ministop announced on the 21st that it has launched 'Busan Eomuk' that can be enjoyed warm in stores, in response to the recent rapid drop in temperature.

The newly released Busan Eomuk comes in two types: 'Square Eomuk' and 'Assorted Eomuk.' The Square Eomuk is a rectangular-shaped fish cake commonly seen at snack bars. The Assorted Eomuk features four different shapes of fish cakes skewered together on a wooden stick, allowing customers to taste various kinds at once. Ministop's eomuk is characterized by a higher surimi content and is processed using refrigerated surimi, making it chewier and less prone to falling apart compared to other fish cakes.

A Ministop representative said, "We have launched a cost-effective eomuk that can warm customers' hearts along with the chilly weather," adding, "We hope customers enjoy the delicious Busan Eomuk at an affordable price, especially with the Ministop membership discount available throughout October."

This content was produced with the assistance of AI translation services.