[Galaxy Unpacked Part 2] "Everything Depends on You" Samsung Expands 'Bespoke' to Mobile

Screenshot from the 'Samsung Galaxy Unpacked Part 2' video.

[Asia Economy Reporter Eunmo Koo] “It’s all up to you.”

Samsung Electronics has expanded consumer choices by applying the 'Bespoke' concept to smartphones.

On the 20th, Samsung Electronics held the 'Samsung Galaxy Unpacked Part 2' event online and unveiled the 'Galaxy Z Flip3 Bespoke Edition.'

Stephen Hawk, a pro at Samsung Electronics' U.S. branch who hosted the event, opened by saying, “Phones are the most personal devices and should reflect ourselves well in both operation and style.” He emphasized that this Bespoke Edition “brings various life philosophies to mobile” and is “meant to share each person's individuality and uniqueness with the world.”

Screenshot from the 'Samsung Galaxy Unpacked Part 2' video.

The event was opened by Jeon Somi, one of the representative singers of the MZ generation. Having appeared again at the Galaxy Unpacked following the 'Galaxy Awesome Unpacked' in March, Jeon Somi showed various ways she uses the Galaxy Z Flip3 in daily life. She said, “I like expressing myself through music, but music is just one part; from fashion to makeup, even my phone shows who I am,” adding, “In that sense, the Z Flip3 is the perfect phone to show what kind of person you are, and that’s why I love the Z Flip3.”

Following this, Hawk said, “We wanted to break free from stereotypes and open new possibilities,” and added, “Samsung will introduce a completely new way to customize your phone through Bespoke.”

The Z Flip3 Bespoke Edition introduced through the video is a product that extends the Bespoke design to smartphones, allowing consumers to combine two frame colors (Black and Silver) and five front and back panel colors (Blue, Yellow, Pink, White, Black) of the Z Flip3 model according to their preferences. In total, 49 options are available depending on the combination.

Hawk explained, “The existing Z Flip3 emphasized simplicity with a basic metal frame and a tone-on-tone palette, but we wanted to approach it differently with the Bespoke Edition. We observed and studied everything that could inspire?from fashion and design to cars?and selected a few trendy colors, resulting in five iconic colors.”

Screenshot from the 'Samsung Galaxy Unpacked Part 2' video.

Hawk concluded the Unpacked by saying, “We enjoyed watching consumers create their devices in their own style, and with Galaxy, you can now express yourself. We now invite you to the design journey.”

The Unpacked event mainly introduced products that allow users to express their individuality and preferences, such as the Z Flip3 Bespoke Edition and the ‘Galaxy Watch4 and Buds2 Maison Kitsun? Edition.’

This content was produced with the assistance of AI translation services.