Noru Paint Collaborates on Color for 'Erik Johansson Photo Exhibition' Gallery

Use of Artist Studios and Art Shops, 'Sun&Su Hangvirus V-Guard' Paint, etc.

Noru Paint, 'Erik Johansson Photo Exhibition' Gallery Color Collaboration.
[Photo by Noru Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint announced that it created a special space where the works of the genius photographer can be enjoyed domestically through paint sponsorship for the 'Erik Johansson Photo Exhibition' held at the 63 Art Museum.

The 'Erik Johansson Photo Exhibition Beyond Imagination,' realized with Noroo Paint, is the largest-scale exhibition of his work in Korea in two years since the 2019 exhibition at the Hangaram Art Museum in the Seoul Arts Center, with more than 10 new works added.

The exhibition is composed of five sections: Solo Travel, The World I See, Revisiting Memories, My Own Space, and Future Daily Life, and introduces various props and sketches for the artist’s conceptualization.

Erik Johansson, who explains his work as "Painters spread colors on canvas, and I arrange my photographs," creates surreal scenes by editing several actual photos taken over months according to pre-conceived ideas with over 1,000 layers of various effects. The only way to find an exit in the imagined reality made real through photography is to follow the colors of the exhibition space.

Erik Johansson is a leading surrealist photographer representing Sweden. Through collaborations with various global companies such as Google and Volvo, he is famous among the public as a photographer who captures imagination, often compared to Ren? Magritte and Salvador Dal?. To perfectly realize the imagined scenes that start from sketches, he precisely calculates composition and lighting, shoots actual nature, people, and props, and then meticulously combines them. The colors of this exhibition space were also delicately designed to amplify the appreciation of the works.

Visiting Korea for the exhibition, Erik Johansson said about Noroo Paint’s colors, "The colors are really impressive and harmonize very well with the works. Each section’s different color creates the atmosphere perfectly." He was especially amazed by the 'Soon&Su Antiviral V-Guard' paint, saying, "I have never encountered such paint before. It is truly necessary during COVID-19." Regarding the display of Pantone paint color numbers and names on the exhibition walls, he welcomed it as "a great way for those interested in colors to apply them immediately."

The Erik Johansson Photo Exhibition will hold 'Episode 1' until March 6, 2022, and 'Episode 2,' continuing until October 30, 2022, will be newly organized with additional new works and media pieces.

This content was produced with the assistance of AI translation services.