VIPS "This Year, Regular Customer Visits More Than Triple"

VIPS Premier Mokdong 41 Tower Branch.

[Asia Economy Reporter Moon Hyewon]CJ Foodville's VIPS has shown that customer loyalty has become even stronger despite social distancing measures.

VIPS announced on the 18th that, based on big data of customer visits from January to August this year, the number of visits by VIPS' premium membership customers, called 'VIPS Mania,' was more than three times higher than that of regular customers.

Mania customers refer to loyal customers holding the 'VIPS Mania' and 'VIPS Mania Plus' tiers. VIPS grants the 'VIPS Mania' tier to customers who visit more than four times annually and spend over 200,000 KRW, and the 'VIPS Mania Plus' tier to those who visit more than six times annually and spend over 400,000 KRW, providing various customized benefits.

VIPS believes that its premium strategy to enhance visit satisfaction has effectively increased loyalty among regular customers. Based on big data accumulated over several years, VIPS analyzed commercial districts and customer types from multiple angles and strengthened specialized stores such as VIPS PREMIER and TASTE UP to quickly respond to rapidly changing dining trends and segmented customer needs.

In particular, customer satisfaction at Premier stores was found to be higher than at original stores. Premier stores are VIPS' signature flagship stores that maximize 'premium' elements and reinterpret them to fit current customer lifestyles. Applying the 'premium steak dining' concept, customers can enjoy top-quality steaks grilled on a wood fire grill along with a premium salad bar. Offering differentiated menus and services such as specialty-level salads, over 20 types of craft and international beers, a dessert section, and the introduction of pizzeria, these stores have received great responses from customers.

While increasing satisfaction with in-store visits, VIPS is also strengthening delivery services so customers can enjoy VIPS' gourmet experience at home or outdoors. 'VIPS Yum Delivery' is VIPS' delivery-only brand, currently operating in 53 locations nationwide.

This content was produced with the assistance of AI translation services.