Ableu, Kim Yeon-kyung 'Curble Chair Grand' TV CF On Air

[Asia Economy Reporter Kim Jong-hwa] Manufacturing-based startup Ableu announced on the 18th that it will air a TV commercial for its new product, the 'Curble Chair Grand.' The video, themed 'Right Sister, Right Posture,' features volleyball queen Kim Yeon-koung, who recently became the model for Curble Chair.

The currently released pre-launch version combines Kim Yeon-koung's usual easygoing and cheerful image with comedic direction, eliciting laughter. The main video will be consecutively released on TV and Ableu's official YouTube channel starting from the 23rd of this month.

The Curble Chair Grand is a product developed by reflecting the big data from over 8 million units sold of the Curble Chair. It maintains the lever principle, the core DNA of the Curble Chair, while enhancing functionality and design. When used correctly, it helps maintain proper posture while seated.

An Ableu representative said, "We hope the healthy energy of Kim Yeon-koung, who has transformed from the 'Bread Sister' to the 'Right Sister,' will be conveyed to many people," and added, "Please show great interest in the marketing activities we will conduct with Kim Yeon-koung, starting with this TV commercial."

To commemorate the TVC launch, Ableu is holding a 70% discount guerrilla event. Customers who purchase the Curble Chair Grand and leave a review will be entered into a draw to receive a ball personally signed by Kim Yeon-koung.

Additionally, an SNS certification event is underway where customers who take photos of the life-sized cutout of Kim Yeon-koung displayed in offline stores and upload them to SNS will receive a Kim Yeon-koung bromide and discount coupon on a first-come, first-served basis. Detailed information about the Curble Chair Grand and the events can be found on Ableu's official website.

This content was produced with the assistance of AI translation services.