Large Supermarkets Host Unprecedented Wine Event... Up to 70% Discount

Emart will hold the 'Second Half Wine Market' event until the 20th.

[Asia Economy Reporter Lim Chun-han] As the popularity of wine continues, large supermarkets are holding large-scale wine discount events.

According to the industry on the 16th, Emart is holding a 'Second Half Wine Market' event until the 20th, offering discounts of up to 70% on more than 1,500 wine items. This event has expanded the number of items by 20% compared to the first half wine market held in May. In addition, the quantity and variety of French Burgundy wine special products, which are difficult to access due to limited domestic import volume, and rare wines sold in limited quantities have been increased more than twice, and the quantity of sparkling wine and champagne has also been expanded by about 30%.

At Emart, wine sales from January to September this year increased by 37.6% compared to the same period last year, accounting for 29.7% of total liquor sales. By price range, the sales growth rate of wines priced over 100,000 won was the highest at 71.5%. Emart is also running an event where 2,000 customers who purchase wine using the 'Smart Order' method?ordering online via the Emart app and picking up in-store?will receive a Peacock Quattro Cheese Pizza as a gift.

Homeplus offers a 10% discount when purchasing two or more of the ‘Horton’ Stripe Series 3 types and Chilean ‘El Alto’ wines until the 20th. A package that includes a Riedel wine glass as an additional gift when purchasing the Horton Stripe 3 types is sold in a limited quantity of 2,500.

Lotte Mart has been holding the "Autumn Wine Market" since the 7th.

Lotte Mart also started a 'Wine Market' event on the 7th, selling 1 million bottles of about 900 types of wine at discounts of up to 50%. The representative product is ‘Courtney Van Hamm Napa Valley Cabernet Sauvignon·Chardonnay,’ a wine that received 93 points from famous wine critic James Suckling. They also sell ‘Mumm Grand Cordon,’ famous as the F1 Formula One winner celebration champagne, and ‘Scott Base Sauvignon Blanc’ from Allan Scott, the hottest rising winery in New Zealand.

A Lotte Mart official said, “The Wine Market is the time of year when you can buy wine at the lowest prices,” adding, “We have prepared the event items and scale at an unprecedented level, so we hope more customers will take advantage of it.”

This content was produced with the assistance of AI translation services.