Glad Hotel Conducts 'ESG, Eco-Friendly Edition' Trend Report Survey
[Asia Economy Reporter Yuri Kim] Glad Hotel announced on the 15th that it will hold a survey event on the 7th topic of the Glad Trend Report, which sets quarterly themes on lifestyle trends and publishes customer survey and analysis results, titled "ESG (Environment, Social, Governance) Eco-Friendly Edition, Eco-Friendly Now a Must (Pil) Environment Era!" until the 14th of next month.
The 7th Glad Trend Report survey can be participated in through the Glad Hotel website event page or Glad Hotel's official SNS channels. Among the participants, a total of 30 winners will be announced on the 24th of next month, and they will receive prizes through a draw, including a stay voucher for the Junior Suite room at Glad House in Yeouido, a stay voucher for Maison Glad Jeju, a meal voucher for Greets buffet restaurant at Glad Yeouido, and products from the eco-friendly cosmetics brand 'TON28 (TOUN28)'. Following Glad Hotel's official Instagram account and sharing the event content on personal SNS channels can increase the chances of winning.
This survey consists of questions such as "Do you know the meaning of ESG and companies' ESG activities?", "Opinions on eco-friendly marketing", "Reasons for using eco-friendly products", which relate to consumers' views on eco-friendly products and purchase intentions, as well as questions where customers can directly recommend eco-friendly activities of Glad Hotel, such as "Memorable eco-friendly products and impressive eco-friendly activities" and "Eco-friendly brands you would like to collaborate with Glad."
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A representative of Glad Hotel said, "Glad Hotel, which has continuously carried out various eco-friendly activities, planned this survey to understand customers' opinions on eco-friendly products and marketing," adding, "The results of this survey will be actively used to strengthen Glad Hotel's eco-friendly product lineup and provide various eco-friendly services to customers."
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