Market Kurly "This Year’s Dining Table Sees Increased Main Dish Proportion... Side Dish Special Exhibition Until the 21st"

Market Kurly, Vietnamese Wraps.

Top Seller is Galbitang and Other Soups, Stews, and Broths
Side Dish Sales from January to October Up 51% Compared to Same Period Last Year
Unique Menus like Vietnamese Spring Rolls, Gambas, and Mala Xiang Guo Gain Popularity

[Asia Economy Reporter Kim Yuri] Market Kurly announced on the 15th that the sales volume of main dishes noticeably increased this year after analyzing side dish sales. The best-selling category remained soups, stews, and broths, as in the previous year. Side dishes that can be stored for a long time saw a relative decline.

Market Kurly stated, "From January 1 to October 12 this year, the total sales volume of side dishes increased by 51% compared to the same period last year." Among all side dishes, soups, stews, and broths accounted for the largest share at 41%. The single best-selling product was Galbitang from 'Samihun,' a famous restaurant in Busan. Soups, stews, and broths such as Yukgaejang and Sundaeguk also ranked second and third in total side dish sales. Market Kurly analyzed that these soups and stews, which require long cooking times to develop flavor, are often chosen for their convenience since they can be simply reheated at home rather than cooked from scratch.

Side dishes accounted for 28% of total sales, ranking second, but this was a 5 percentage point decrease compared to last year. This was largely due to only a slight increase in sales of traditional side dishes like namul (seasoned vegetable dishes). Steamed dishes, pickled dishes, and stir-fried dishes also fell below the average growth rate of overall side dish sales.

On the other hand, sales of main dishes during the same period increased by 105% compared to last year. Their share also rose from 12% last year to 16% this year. Market Kurly analyzed that with more people eating home-cooked meals due to COVID-19, the frequency of side dish purchases increased, and rather than eating the same side dishes repeatedly, more people sought to enjoy new and abundant meals even in a single sitting, leading to the rise in main dish sales.

The most popular main dish was Vietnamese spring rolls from 'Dorikkaechim,' with sales increasing by 968%. It was popular because it includes 14 ingredients, 2 sauces, and rice paper all together, allowing customers to enjoy a meal without any additional preparation. Other exotic dishes such as Gambas al Ajillo and Mala Xiang Guo also ranked high.

Market Kurly is holding the 'Kurly Side Dish Store' event from the 14th to the 21st. Customers who purchase three or more items from the event, which features unique menus like Mille-Feuille Nabe and Shanghai-style seafood glutinous rice nurungji soup along with popular side dishes such as Japchae, Jangjorim, and steamed eggs, will receive a 10% discount coupon. Bone soup and traditional Yukgaejang are offered at a 35% discount, while Wagyu hamburger steak and tomato meatballs are sold at a 20% discount.

This content was produced with the assistance of AI translation services.