Dongsuh Foods Launches 'Dongsuh Single-Serve Barley Tea'

[Asia Economy Reporter Lim Hye-seon] Dongseo Foods announced on the 15th that it will launch ‘Dongseo Single-Serve Barley Tea,’ a tea bag product that allows you to enjoy a cup of the iconic barley tea ‘Dongseo Barley Tea.’

This new product was developed in response to consistent consumer feedback on the existing 2L barley tea product, such as “It would be nice to have it available in smaller quantities” and “I hope it brews well even in cold water.” The rich and savory taste unique to Dongseo Barley Tea is packed into a single-serving tea bag. Additionally, Dongseo Foods optimized the roasting intensity and grinding level of the barley using its proprietary know-how to ensure it brews well even in cold water.

To commemorate the launch of this new product, Dongseo Foods plans to release a digital film for Dongseo Single-Serve Barley Tea and conduct various promotions, including an online event linked to the film.

Since starting with green tea tea bags in 1986, Dongseo Foods has been leading the domestic tea market. Based on carefully selected raw materials and differentiated technology, the company has consistently introduced a variety of tea products, including ‘Barley Tea,’ ‘Brown Rice Green Tea,’ ‘Solomon’s Seal Tea,’ ‘Buckwheat Tea,’ ‘Rooibos Barley Tea,’ ‘Balloon Flower and Sword Bean Tea,’ and ‘Purple Corn Tea.’

Meanwhile, the new Dongseo Single-Serve Barley Tea will be sold nationwide at discount stores, priced at 7,300 KRW for 100 tea bags (120g), 3,720 KRW for 50 tea bags (75g), and 1,520 KRW for 20 tea bags (30g).

This content was produced with the assistance of AI translation services.