Kiturami Boiler Releases New TV-CF 'Technology That Turns the Earth Backwards'

"Carbon Neutral Era, Condensing is Definitely Reverse Condensing" Slogan, Emphasizing Eco-Friendly Condensing Boilers as a Leader

Image from Kiturami Boiler's new TV-CF 'Technology that Turns the Earth Backwards'.
[Photo by Kiturami]

[Asia Economy Reporter Kim Jong-hwa] On the 15th, Kiturami Co., Ltd. announced the release of a new TV commercial titled "Technology That Turns the Earth Backwards," featuring actor Ji Jin-hee, who has been the exclusive model for Kiturami Boilers for three years.

Since 2019, Kiturami has been working with actor Ji Jin-hee on the "Eco-friendly Boiler Distribution Campaign." Starting this year, they plan to convey a new slogan, "In the Carbon Neutral Era, Condensing Means Reverse Condensing," emphasizing their position as a leading brand in the eco-friendly condensing boiler era to consumers.

The "Technology That Turns the Earth Backwards" commercial begins with scenes of reversing the polluted Earth into a vibrant, life-filled planet. It concludes with actor Ji Jin-hee focusing consumer attention with the slogan, "In the carbon-neutral era, condensing is basic, and the invention of Kiturami's 50 years of technology marks the era of reverse condensing."

Kiturami was the first in the industry to launch a TV commercial campaign themed on the eco-friendly boiler distribution project in 2019. They continued the campaign for two consecutive years by airing follow-up commercials last year, contributing to raising public interest in eco-friendly boilers.

Thanks to the two-year campaign, Kiturami supplied 20,214 units out of a total of 57,667 units in the Ministry of Environment's eco-friendly boiler distribution project in 2019, achieving a high market share of 35%. Last year, they increased their share to 36% by distributing 131,110 units out of 361,266 units.

A Kiturami Boiler official stated, "While we focused on promoting the eco-friendly boiler distribution project over the past two years, this year we plan to concentrate on informing consumers about the new slogan, 'Condensing is indeed Reverse Condensing.' We aim to supply over 90,000 eco-friendly boilers out of the 230,000 units planned for this year's distribution project, achieving a 39% market share. Moreover, we will promote the reverse condensing technology not only domestically but also overseas, becoming a leading company in the carbon-neutral era."

This content was produced with the assistance of AI translation services.