As 'Jipkok' Prolongs... Jaju's Interfloor Noise Prevention Product Sales Increase by 146%

Washable Living Room Slippers for Frequent Interfloor Noise Reduction

[Asia Economy Reporter Seungjin Lee] As the time spent at home increased due to COVID-19, the demand for soundproofing and sound-absorbing products that can reduce noise between floors has significantly risen.

Shinsegae International's lifestyle brand Jaju announced on the 15th that sales of living room slippers and mats with noise reduction effects between floors have greatly increased, with related product sales from July to October this year up 146% compared to the same period last year.

In particular, Jaju's living room slippers for noise reduction between floors have been very popular, selling more than 200,000 pairs since their first release in 2017. With the prolonged stay-at-home trend, demand has continued to grow, and this year's sales volume has increased by more than 250% compared to last year.

The popularity of mats that reduce noise over a wider area when placed on the floor is also continuing. The "Noise-Safe Home Training Yoga Mat," launched earlier this year targeting home training enthusiasts, has seen sales double compared to its initial release. This product effectively reduces noise with a thick 4cm high-density foam.

The "Chair Socks," which reduce friction noise when worn on chair or sofa legs like socks, have sold about 50,000 sets since their first release in 2019 and have undergone four rounds of reproduction due to strong demand.

As the popularity of related products continues, Jaju newly launched the "Noise Reduction Series for Floor Noise" this month, which has recorded high sales rates since its release.

The new products, "Noise Reduction Washable Living Room Slippers" and "Noise Reduction Rugs," absorb noise and impact through a composite structure using high-density polyurethane and high-foam EVA. Generally, indoor noise levels of 43 to 57 dB during the day are considered to cause floor noise, but according to performance evaluations by a nationally certified institution, these products reduce noise by up to 40 dB.

In particular, the living room slippers have been expanded to 14 types, including versions for adults and children, with some products selling out their initial stock within a week due to popularity. The rugs are convenient to use as they can be cut to fit the space, and their sales are rapidly increasing.

A Jaju marketing representative said, "The newly improved Jaju noise reduction products have received responses beyond expectations since their launch, thanks to excellent performance as well as interior design effects," adding, "We will continue to develop and introduce frequently used daily products with superior quality."

This content was produced with the assistance of AI translation services.