GS Shop Launches New Golf Program Targeting MZ Generation and Young Forty (Yeongforty)

GS Shop, 'GO Sports'.

First Broadcast of 'GO Sports' at 8:30 PM on the 16th
Shinhwa's Jeon Jin Proposes Golf Outdoor Styling
'SJwani' 10th Anniversary Golf Edition and 'Suncheon Pinehills CC Golf Package' Also Airing

[Asia Economy Reporter Kim Yuri] GS Shop, operated by GS Retail, announced on the 15th that it will launch a new golf-specialized program in line with the expanding golf trend among the MZ generation (Millennials + Generation Z).

GS Shop will air the first episode of the golf-specialized program 'GO Sports' for one hour starting at 8:30 PM on the 16th.

'GO Sports' is a program specializing in selling golf and outdoor brands and products, emerging as a major player in the golf industry with the recent rise of the MZ generation and Young Forty, who pursue a youthful sensibility. It will operate as a seasonal program for four weeks until November 6.

Sports enthusiast shopping host Yoo Ji-eun and Jeon Jin of Shinhwa, an idol representing Young Forty and known as a 'sports genius,' will lead the show. Especially, Jeon Jin, a professional-level golfer, will deliver information after personally experiencing products in a V-log format and will propose golf motion lessons and styling through communication with customers. The plan is to showcase the essence of 'shoppertainment' by combining shopping and entertainment through various segments such as actual experience reports and usage tips.

The first products launched on 'GO Sports' include the golf wear brand 'Adabat Golfwear,' chosen by actress Oh Yoon-ah and golfer Shim Young-bo, and the global sports brand 'FILA.' Popular products such as 'Adidas golf pants,' 'Puma golf pants,' 'The North Face,' and 'Skechers' will also be prepared consecutively.

Meanwhile, GS Shop sells various golf-related products. GS Shop's representative designer brand 'SJwani' will introduce its golf line for the first time to commemorate its 10th anniversary. The 'wool skirt' with an unbalanced pleats style is a representative product.

On the 22nd, GS Shop's data home shopping channel 'GS MY SHOP' will broadcast the sale of the 'Suncheon Pinehills CC Golf Package,' which includes 36 holes at Suncheon Pinehills, golf hotel, breakfast, and dinner.

Ahn Soyoung, team leader of the Sports Underwear PD Team at GS Retail, said, "As overseas travel has become difficult due to COVID-19, the number of MZ generation and Young Forty enjoying golf has increased, leading to higher demand for golf apparel and products with a younger sensibility. GS Shop will meet these customer needs through the golf-specialized program 'GO Sports.'"

This content was produced with the assistance of AI translation services.