Lee Jae-myung Shows Declining Support Trend Amid Daejang-dong Development Allegations and Other Factors

[Asia Economy Reporter Naju-seok] A public opinion poll showed that in a hypothetical one-on-one contest with Lee Jae-myung, the Democratic Party presidential candidate, candidate Hong Joon-pyo holds an advantage, while former Prosecutor General Yoon Seok-youl is at a disadvantage.

NBS Poll "Hong 40% vs Lee 37%... Lee 39% vs Yoon 35%" View original image


According to the National Barometer Survey (NBS) conducted from the 11th to the 13th by four polling agencies?Embrain Public, K-Stat Research, Korea Research, and Hankook Research?among 1,016 adults nationwide, in the hypothetical one-on-one contest, Representative Hong received 40%, narrowly leading candidate Lee, who received 37%, within the margin of error. This is the first time Hong has led Lee in the regular NBS survey.


In the hypothetical contest between former Prosecutor General Yoon and candidate Lee, Lee received 39%, leading Yoon’s 35% within the margin of error.

NBS Poll "Hong 40% vs Lee 37%... Lee 39% vs Yoon 35%" View original image


Despite the event effect of being officially nominated as the ruling party’s presidential candidate, candidate Lee’s approval rating declined due to allegations related to the Daejang-dong development scandal. In the hypothetical one-on-one contest with Representative Hong, Lee’s support dropped by 3 percentage points compared to the previous survey, and in the contest with former Prosecutor General Yoon, it fell by 5 percentage points.



This survey was conducted via telephone interviews using virtual phone numbers (100%) provided by the three major domestic telecommunications companies. The response rate was 27.9%, with a sampling error of ±3.1 percentage points at a 95% confidence level. Weighting by gender, age, and region was applied based on the resident registration population statistics from the Ministry of the Interior and Safety as of the end of September this year. For detailed survey outlines and results, please refer to the website of the Central Election Survey Deliberation Commission.


This content was produced with the assistance of AI translation services.

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