Goheung-gun Actively Targets Untact Market Through 'Goheung Mall'

Published 14 Oct.2021 14:01(KST)

Management Training for Tenant Companies to Revitalize Online Mall Operations

Goheung-gun Actively Targets Untact Market Through 'Goheung Mall'

[Goheung=Asia Economy Honam Reporting Headquarters, Reporter Shim Jeong-woo] Jeonnam Goheung-gun (Governor Song Gwi-geun) announced on the 14th that, marking one month since the opening of the county's integrated online shopping mall ‘Goheung Mall,’ it held a site management training session for tenant companies to ensure solid mall operations.

Goheung Mall officially opened on September 7 and is the nation's first integrated platform aimed at selling agricultural and marine products, processed foods, tourism, experience programs, and accommodation services.

During the administrator operation training conducted for 89 companies, considering that many are middle-aged or senior and small-scale businesses, detailed explanations and Q&A sessions were held on basic usage for online mall operations, including product registration, pricing, order and inventory management, and delivery.

A tenant, Mr. J, said, “Having only done direct transactions through acquaintances, joining Goheung Mall and receiving orders from consumers nationwide who have no ties to Goheung is refreshing. I hope Goheung Mall and Goheung itself prosper together.” He added, “I will work hard to generate income using Goheung Mall as a stepping stone.”

Governor Song Gwi-geun requested, “For the operation slogan of Goheung Mall, which states that Goheung’s uniqueness is its greatest competitiveness, I ask companies to actively engage in overall operations such as prompt product preparation and customer response to provide high-quality services.”

Meanwhile, since its opening, Goheung Mall has recorded sales of 40 million KRW over one month, led by popular items such as Goheung Hanwoo beef, eco-friendly rice, and processed products made from yuja and pomegranate.

A county official mentioned that sales of local government internet shopping malls nationwide have been skyrocketing this year and said, “We will continue to consider what differentiates Goheung Mall from private company shopping malls, directly manage product quality on-site, and strive to offer various items at competitive prices.”