KB Kookmin Bank Signs Business Agreement with Legoland Korea Resort

Securing Exclusive Marketing Rights in the Banking Sector

[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 14th that it has signed a marketing partnership memorandum of understanding (MOU) with Legoland Korea Resort in the banking sector.

The signing ceremony held at KB Kookmin Bank's Yeouido New Building was attended by Hur In, President of KB Kookmin Bank, Kim Young-pil, President of Legoland Korea Resort, and officials from both companies.

The areas of cooperation through this MOU include ▲ securing exclusive marketing rights in the banking sector ▲ providing branding promotion spots within Legoland Park ▲ financial sector cooperation ▲ offering free admission tickets and discounted tickets, VIP invitation events, etc. Both parties plan to expand the scope of cooperation in the future.

Legoland Korea Resort, which will open on Children's Day, May 5 next year, is located on Jungdo Island in Chuncheon, Gangwon Province, and features seven Lego-themed zones: ▲ Bricktopia ▲ Brick Street ▲ Lego City ▲ Lego Ninjago World ▲ Pirate's Sea ▲ Lego Castle ▲ Miniland, with about 40 rides and attractions. In addition, the Legoland Hotel, conveniently accessible at the entrance of the theme park, will open together, offering 154 rooms decorated with Lego themes.

A KB Kookmin Bank official stated, “Through this agreement, we expect to build a partnership with Legoland Korea Resort and create synergy in various fields,” adding, “We will strive to provide high-quality services so that the MZ generation, the future leaders, can enjoy pleasant leisure time.”

This content was produced with the assistance of AI translation services.