Korea Investment & Securities Strengthens Ultra-High Net Worth Marketing with Launch of 'VIP Lounge' App
[Asia Economy Reporter Junho Hwang] Korea Investment & Securities, a subsidiary of Korea Financial Group, launched the mobile application (app) 'VIP Lounge' exclusively for ultra-high-net-worth clients on the 13th.
This app was developed by GWM, which is responsible for comprehensive asset management and business succession solutions for ultra-high-net-worth clients within Korea Investment & Securities. GWM clients can easily request expert consultations in desired fields such as asset allocation, taxation, and real estate through the app. They can also receive consultations on non-financial interests like legal matters, art tech, and high jewelry through external experts partnered with GWM.
The app provides exclusive content covering a wide range of topics including financial investment, real estate, taxation, art, jewelry, medical, and legal fields, including the webzine 'Wealth & Succession' published by GWM. VIP concierge requests are also available, and detailed information and usage history of the service can be easily accessed through the app.
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Jung Il-moon, CEO of Korea Investment & Securities, explained, "It is a financial platform where you can experience Korea Investment & Securities' special services anytime and anywhere," adding, "We will do our best to enhance customer satisfaction by further segmenting consulting and digital content and expanding concierge and additional services in the future."
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