Amorepacific Receives the Presidential Citation at the Korea Design Awards

Amorepacific Group Headquarters Exterior View

[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 14th that it received the Presidential Citation, the Grand Prize in the Design Management category at the "23rd Korea Design Awards."

Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, the "Korea Design Awards" is the most prestigious domestic design award given annually to leading companies and local governments with outstanding design-driven business performance.

The "Design Management" category, in which Amorepacific received the Presidential Citation and the grand prize, targets companies that have achieved excellent results in manufacturing and service innovation led by design, as well as in establishing design management strategies, development investment, and talent cultivation.

Since its founding in 1945, Amorepacific has regarded design as one of the core competencies of the company and its brands, utilizing it as a key strategic element in all corporate activities including architecture and space, products, social contribution, and cultural patronage. This award recognizes the company’s comprehensive and meaningful design activities from the perspectives of corporate, brand, sustainable management, and social contribution.

The firm design philosophy embedded in various spaces such as the Amorepacific headquarters, Mijeum Research Institute, Amore Beauty Park, Raw Material Botanical Garden, as well as Amore Seongsu and Jeju O’sulloc Tea Stone, non-commercial architectural spaces, received high praise.

From the brand perspective, differentiated product packaging, diverse collaborations, flagship stores, and website communication cases consistently and attractively expressed each brand’s sensibility through design, enhancing competitiveness.

Additionally, Amorepacific distributes the "Arita Typeface," a font designed to embody the company’s corporate identity, free of charge for anyone to use, and is also committed to developing product and space designs that benefit the environment and society.

An Amorepacific representative said, "We are pleased that our design management achievements, driven by the company’s firm design philosophy and the shared values of our members who aspire to be 'creative artisans,' have been highly evaluated. We will continue to strive to solidify the image of our company and brands through innovative and beautiful designs as a leading beauty company representing Korea."

This content was produced with the assistance of AI translation services.