GS25 "Fresh Milk Latte, a Big Hit in Mongolia, Released Back in Korea"

by Kim Yuri

Published 14 Oct.2021 09:18(KST)

GS25, Cafe25 'Real Milk Latte'.

Cafe25 Launches New Menu Item 'Jinjja Milk Latte' Using Domestic Milk
Milk is packed in a specially designed pouch that can be heated in a microwave to enjoy a warm latte
Reinterpreting Mongolia GS25’s top-selling menu item 'Fresh Milk Latte' and introducing it to domestic GS25 menus

[Asia Economy Reporter Kim Yuri] The 'blockbuster product' from Mongolia GS25 is being reintroduced in domestic GS25 stores.

Convenience store GS25 announced on the 14th that it will launch a new menu item called 'Jinjja Milk Latte' under its exclusive coffee brand Cafe25 on the 15th.

'Jinjja Milk Latte' is a menu item that changes the previous latte made with creamer (milk powder) to one made using real milk. It is created by mixing domestic milk contained in a dedicated 'Jinjja Milk Latte' pouch with Cafe25’s espresso for consumption.

GS25 utilized an eco-friendly special pouch that is microwave-safe as the dedicated milk pouch for 'Jinjja Milk Latte.' Reflecting the increasing demand for warm brewed coffee as the cold season begins, the milk in the 'Jinjja Milk Latte' pouch can be heated in a microwave to make a warm latte.

GS25 explained, "The method of making latte using a microwave is the first of its kind in the industry," adding, "'Jinjja Milk Latte' is a case of reinterpreting Mongolia GS25’s local Cafe25 menu item 'Fresh Milk Latte' and introducing it to domestic GS25."

When GS25 entered Mongolia, the Cafe25 menu featured 'Fresh Milk Latte,' which uses fresh milk favored by nomads, and it became popular, selling over 300 cups daily on average.

In domestic GS25, Americano accounts for 70% of total brewed coffee sales, whereas in Mongolia GS25, where 'Fresh Milk Latte' is popular, latte sales exceed 60%.