CJ Bibigo Partners with PGA Tour Players to Promote Korean Cuisine

Tyrell Hatton (left) and Adam Scott (right) participating in the Bibigo Korean Food Experience event held ahead of the PGA Tour The CJ Cup.

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang is launching a campaign to promote Korean cuisine alongside world-renowned golf players such as Ian Poulter, Jason Day, and Adam Scott.

On the 14th (local time), Bibigo, the official sponsor brand of The CJ Cup held at the Summit Club in Las Vegas, USA, has planned a special event to showcase the excellence of Korean food and Bibigo to golf fans worldwide through digital content. The video will be uploaded on PGA Tour, The CJ Cup, and Bibigo social media channels.

During the Korean food experience event held on the first day of the practice round on the 12th, player Jason Day participated in a quiz to guess the ingredients used in dumplings together with player Byeong-Hun An. Jason surprised those around him by guessing more ingredients than An.

Ian Poulter preferred the oriental spicy flavor using hot gochujang, while player Juhyung Kim chose a sauce made by adding mustard and vinegar to gochujang, delighting those gathered on site. Ian said, “I usually like spicy flavors like Bibigo Gat-chu (gochujang sauce). The sauce I made today suits my taste well,” giving a thumbs up.

Additionally, Adam Scott and Tyrrell Hatton praised Korean cuisine’s diverse flavors and charm as they made and enjoyed salads and chicken sandwiches using Bibigo dumplings.

Meanwhile, Bibigo is actively raising brand awareness and promoting the appeal of K-food through major PGA Tour events held locally in the U.S., including The CJ Cup. Last year, the tournament was held without spectators due to COVID-19, but this year, various events will be held so that galleries visiting the venue can directly experience the charm of Korean food through Bibigo.

A CJ official said, “The CJ Cup has grown beyond a golf event to become a sports culture platform representing Korea, playing a role in introducing Korean culture to golf fans worldwide,” adding, “Taking advantage of being held in the U.S., we plan to strengthen the Bibigo brand’s position and actively promote the charm of Korean cuisine through enjoyable content with PGA Tour players.”

This content was produced with the assistance of AI translation services.