CU promotes local tourist attractions with PB ramen... "Scan QR code for travel information"

CU has partnered with the Korea Tourism Organization to provide information about popular local tourist attractions using its private brand (PB) Heyroo Ramen.

[Asia Economy Reporter Lim Chun-han] CU announced on the 14th that it will provide information about famous local tourist attractions by collaborating with the Korea Tourism Organization and utilizing its private brand (PB) Heyroo ramen.

CU has embedded QR codes in the Heyroo regional series ramen, linking to local government tourism information sites where travelers can easily access travel information for each region.

The currently available Heyroo regional series ramen includes four types: Sokcho Hongge Ramen, Cheongyang Chili Pepper Ramen, Jeju Garlic Ramen, and Busan Fish Cake Ramen. Scanning the QR code on the Cheongyang Chili Pepper Ramen provides information about hidden attractions throughout Cheongyang County, as well as festivals, food, and local specialties.

A BGF Retail official said, “Based on CU’s industry-leading nationwide offline network and differentiated product competitiveness, we have attempted a socially responsible marketing campaign that can revitalize the local economy. Moving forward, in line with the implementation of With Corona, we will continue unique collaborations with the Korea Tourism Organization to promote domestic travel.”

This content was produced with the assistance of AI translation services.