KOTRA to Hold '2021 New York Comic Con Linked Online Promotion' Until the 18th

(Photo by KOTRA)

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 15th that it is jointly hosting the '2021 New York Comic Con Linked Online Promotion' with the Korea Creative Content Agency.

The 'New York Comic Con 2021,' a large convention event featuring content such as comics, fantasy, sci-fi movies, and TV series, was held offline in New York, USA, for four days starting from the 7th. Eight domestic webtoon companies formed a Korean joint pavilion and received support on-site.

As a linked project, KOTRA held a 'Webtoon Intellectual Property Protection and Management Strategy Webinar' on the 5th. At the webinar, Brent D. Sokol, an American lawyer, spoke as a presenter, introducing cases of drama IP (intellectual property) disputes in the US that he directly handled locally and shared major IP issues in the US.

KOTRA is conducting an online consultation meeting until the 18th, implementing online-to-offline (O2O) marketing services. This event supports domestic companies' online participation through the metaverse platform 'Gather Town,' and the online consultation is also held in Gather Town's consultation rooms with real-time interpretation support.

Kim Sangmuk, Head of KOTRA's Innovation Growth Headquarters, said, "K-webtoons are gaining attention as one of the representative K-content in the global market, following dramas, games, and K-pop," adding, "We hope this event will provide opportunities for our webtoon companies to actively enter the North American market."

This content was produced with the assistance of AI translation services.