"Just Water Them and Flowers and Vegetables Grow Fast"... LG Electronics Launches Plant Lifestyle Appliance 'LG Tiun'

Models are experiencing the new concept plant lifestyle appliances, LG Tiun and LG Tiun Mini, at the 'Tiun House' pop-up store operating from the 15th to early November at 'Platz,' a complex cultural space located in Seongsu-dong, Seoul. (Photo by LG Electronics)

Just add seeds, water, and nutrients, and it grows rapidly on its own. Whether in hot summer or cold winter, regardless of the season, it takes about a month for the seeds to grow into vegetables under optimal temperature and airflow conditions. This is the story of LG Electronics' newly launched concept plant lifestyle appliance, ‘LG Tiun’.

On the 14th, LG Electronics released LG Tiun, which automates most of the plant cultivation process. Users simply install seed kits on the internal shelves of LG Tiun, add water and nutrients, and close the door to grow plants such as flowers and vegetables. The product has two shelves inside, each capable of holding three seed kits, allowing cultivation of six different plants at once. Each seed kit, which contains all necessary elements for plant growth, has 10 holes where seeds germinate, enabling up to 60 seedlings to be grown simultaneously. Vegetables can be harvested in about 4 weeks, herbs in about 6 weeks, and flowers bloom after growing for approximately 8 weeks.

LG Electronics initially offers a total of 20 seed kits, including 3 types of flowers such as Candle Celosia, Viola, and Marigold; 12 types of vegetables including Cheongchima lettuce, Bok choy, and kale; and 5 types of herbs like peppermint and arugula. The company plans to expand the variety in the future. LG Electronics combines three plants with similar growth conditions into themed packages, such as 'Color of Love' consisting of three flower seeds, 'My Salad Plan' featuring unique textured salads like mustard greens, and 'Peace in You' with soothing scents like peppermint. Seven seed kit packages are launched first. Customers can purchase or subscribe to LG Tiun seed kits through LG Electronics Best Shop offline stores, LG Electronics website, and the LG ThinQ application (app).

LG Electronics explained that LG Tiun integrates advanced technology to create the optimal environment for plant cultivation. LG Tiun is the only product in Korea with an automatic temperature control system using an inverter compressor, which replicates different temperatures for day and night to allow plants to grow naturally. The precise temperature control and constant temperature technology using the inverter compressor are core technologies of LG DIOS refrigerators. Additionally, the circulating water supply system, which uses water supply control technology from LG PuriCare water purifiers, automatically supplies water to the seed kits eight times a day to promote healthy plant growth. Advanced air conditioning technology from LG Whisen air conditioners optimizes internal airflow, and the ventilation system based on PuriCare air purifier technology supplies clean, insect-free external air.

LG Electronics' plant lifestyle appliance 'LG Tiun'. (Photo by LG Electronics)

LG Electronics also enhanced the photosynthesis efficiency of plants in LG Tiun by using LEDs with wavelengths suitable for plant growth and an internal design that increases light reflectance. The multi-layer transparent door allows users to observe the plants growing inside without glare, while also maintaining internal temperature and preventing insect intrusion. Through the transparent door, users can watch the entire process from seed germination to the growth of cotyledons, providing a 'planterior' effect?an interior design using plants, according to LG Electronics. The new product comes in LG Objet Collection colors such as Nature Green and Nature Beige. LG Electronics plans to release an accessory called ‘LG Tiun Mini’ in the future, allowing customers to place flowers or plants grown with LG Tiun on office desks or bedside tables.

The price of LG Tiun is 1,490,000 KRW (manufacturer’s suggested retail price). LG Electronics is accepting pre-orders for LG Tiun from the 14th to the 31st through LG Electronics Best Shop stores and the LG Electronics website. Customers who pre-order will receive the product sequentially starting early next month, along with benefits such as additional seed kits. From the 15th to early November, LG Electronics will operate a pop-up store at ‘Platz,’ a complex cultural space located in Seongsu-dong, Seoul, where customers can experience the new concept plant lifestyle appliance LG Tiun.

LG Tiun is the first case of an in-house company (CIC) model created by LG Electronics to nurture new businesses and efficiently pioneer new markets. The new product brand ‘Tiun’ was named to signify LG Electronics nurturing the sprout of a lifestyle with plants. LG Electronics operates a Business Incubation Center under the Chief Strategy Officer (CSO) division to foster new businesses. This center supports the commercialization of various CICs, including Sprout Company, which is responsible for LG Tiun, and other products and business models. LG Tiun was planned and launched through close collaboration among CIC, the H&A Business Division, and the Korea Sales Division.

Shin Sang-yoon, CEO of LG Electronics Sprout Company, said, "LG Tiun, which allows customers to grow desired flowers and harvest vegetables at home while enjoying the comforting atmosphere and interior effect provided by plants, will offer a new lifestyle to customers."

This content was produced with the assistance of AI translation services.