Samhwa Paint Selected for Excellence in Design at the '2021 Good Design Award'

The new paint can package by Samhwa Paint, selected as an excellent design at the '2021 Good Design Award.'
[Photo by Samhwa Paint]

[Asia Economy Reporter Kim Jong-hwa] Samhwa Paint Industrial Co., Ltd.'s 'Safe Samhwa Can Design' was selected as an excellent design at the '2021 Good Design Award' on the 13th.

Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, the 'Good Design Award' is a domestic industrial design competition that grants the government official certification mark GD (Good Design) to products and services with excellent design through expert evaluation.

Samhwa Paint's paint cans were highly recognized in the package design category for aesthetics, originality, usability, and appropriateness. Celebrating its 75th anniversary this year, Samhwa Paint established the slogan 'Because it's Samhwa, it's safe' and renewed the paint can design last June to convey the value of 'safety' to customers using the products.

Samhwa Paint's new paint cans have been upgraded to enhance corporate identity and customer convenience. The gray color frame on the front of the package represents the customer-centered 'Safe Boundary,' and the brush stroke graphic expresses the identity of a company that has led the domestic paint industry for 75 years. The background color of the cans is differentiated by usage to clearly distinguish their purposes.

Won Yu-rak, head of the Samhwa Paint Communication Team, said, "This result reflects Samhwa Paint's unique design philosophy considering customer needs and convenience, which led to good results at the Good Design Award," adding, "We will continue to prioritize customer safety solution values and strive to present innovative and distinctive designs."

This content was produced with the assistance of AI translation services.