Bottled Water Goes 'Eco Premium' Trend... Shinsegae Food's 'Just Water' Sells Like Hotcakes

[Asia Economy Reporter Lim Hye-seon] Amid the global environmental issues caused by plastic waste, eco-friendly "eco premium" bottled water products are gaining attention.

According to Shinsegae Food on the 12th, the third-quarter sales volume of the imported and distributed bottled water "Just Water" exceeded 40,000 bottles, an increase of about 30% compared to 30,000 bottles in the previous quarter. In the first test in September last year, 5,000 bottles were sold. The second test sales volume in the second quarter of this year exceeded 30,000 bottles.

Just Water is a brand jointly established by actor Will Smith and his son Jaden Smith. It is a slightly alkaline mineral water sourced from natural springs in Australia, and applies eco-friendly packaging with a sleek design to reduce carbon emissions during the manufacturing process.

In fact, 82% of the Just Water packaging is made from plant-based materials such as wood and sugarcane. Additionally, carbon emissions generated during production are 74% lower compared to similar-sized plastic bottles. The inside of the bottle also uses a film free of environmental hormones.

Shinsegae Food analyzed that the popularity of Just Water was driven not only by the taste and quality of the water but also by its eco-friendly values, which spread through social media among the MZ generation who prioritize sustainable consumption. In fact, Just Water sold 20,000 units through a live broadcast on social networking services (SNS) in June alone. Shinsegae Food plans to increase the sales target of Just Water to 100,000 units in the fourth quarter and expand sales through various online channels such as SSG.com, SNS, and live broadcasts.

This content was produced with the assistance of AI translation services.