Seoul Fashion Week Garners 40 Million Views in Three Days from 120 Countries Worldwide... Record High

8.4 Million Views in 3 Days After Fashion Film Release, Surpassing 4.72 Million for 21F/W
Produced 80 Fashion Films This Year Featuring Seoul's Iconic Locations with High Visual Quality and Completeness

[Asia Economy Reporter Lim Cheol-young] Seoul Fashion Week, showcasing collections from Seoul’s representative designers at iconic locations such as the Five Grand Palaces and DDP, is recording the highest number of viewers ever, based on 100% pre-produced digital formats and active communication among the MZ generation.

According to the Seoul Metropolitan Government on the 13th, the ‘2022 S/S Seoul Fashion Week,’ held from the 7th to the 15th, achieved 8.4 million views within just three days of releasing fashion film videos to 120 countries worldwide. This figure has already surpassed the 4.72 million views recorded during the 21 FW season held in March this year. Seoul Fashion Week is being operated as a pre-produced digital fashion show.

The official TikTok account of ‘Seoul Fashion Week,’ launched this year, surpassed 40 million views in just 10 days through hashtag challenges such as the ‘Fashion Rookie’ and ‘Fashionista’ events, which have been sharing fashion videos since the 2nd.

Amid difficulties such as event cancellations due to the prolonged COVID-19 pandemic, the digital format of Seoul Fashion Week is serving as a promotional ambassador to introduce not only Seoul’s fashion but also Korea’s unique cultural heritage and tourist attractions to the world. Following the first attempt at the National Museum of Korea and the National Museum of Modern and Contemporary Art during the ‘21 F/W Seoul Fashion Week,’ the ‘22 S/S Seoul Fashion Week’ produced 80 fashion films this year alone at Korea’s representative Five Grand Palaces and other locations.

Ahn Hyung-jun, Director of the Manufacturing Industry Innovation Division at Seoul City, said, “The 22 S/S Seoul Fashion Week, conducted in the form of a digital fashion show against the backdrop of Seoul’s iconic landmarks, is a meaningful attempt that encourages participation across generations and elevates the global status of K-fashion.”

This content was produced with the assistance of AI translation services.