Four Seasons Hotel Seoul Celebrates 6th Anniversary with Sharing Campaign

Four Seasons Hotel Seoul, 'Pink October' Promotion.

[Asia Economy Reporter Yuri Kim] Four Seasons Hotel Seoul, which celebrated its 6th anniversary on October 1st, announced on the 12th that it will conduct a 'Sharing Campaign' this month to share its gratitude for the love it has received with the local community.

The cafe 'Confection by Four Seasons,' located on the first floor of the hotel, will hold a 'Pink October' promotion throughout October, offering limited-edition pink cakes. They will introduce three types of pink mousse cakes blending cream cheese and cassis. Four Seasons Hotel Seoul plans to donate a portion of the sales proceeds to the Korean Cancer Association to support activities aimed at eradicating breast cancer.

They will also run an in-house campaign called 'Coffee Upcycling' to raise awareness about environmental and resource upcycling and to encourage donations. To help employees practice environmental protection in their daily lives, the hotel will sell flowerpots and scented candles made by upcycling coffee grounds discarded by the hotel to employees. The proceeds will be donated to the Welfare Policy Division of Jongno-gu to be used for environmental activities.

Additionally, 200 lunchboxes prepared by the hotel’s veteran chefs will be delivered to people in need within the community, and items collected through employee participation sharing events will be donated to Goodwill Store. Various employee participation sharing campaigns will be carried out sequentially throughout October, including donating blood certificates collected through blood donation activities to the Korean Red Cross.

Alejandro Bernabe, General Manager, said, "Although it is a small gesture, we hope it will be of some help to the local community stakeholders working hard for community development and to vulnerable groups in the community." He added, "We will continue to carry out various social contribution activities that can help the local community and strive to fulfill our role as a social enterprise."

This content was produced with the assistance of AI translation services.