Simmons Beds Achieve Sold-Out Streak on Hyundai Home Shopping's 'Wang Young-eun's Talk Together'

Simmons' flagship mattress collection Beautyrest's popular model 'Musk'.
[Photo by Simmons]

[Asia Economy Reporter Kim Jonghwa] Simmons, a sleep specialist brand, successfully sold out early on the Hyundai Home Shopping program "Wang Young-eun's Talk Together" aired last weekend.

In the broadcast held on the 9th from 8:20 AM for one hour, Simmons prepared its representative mattress collection Beautyrest's popular model "Musk" and the frame "CalixⅡ." Despite the high unit price of up to 3 million KRW for the mattress and frame set, all prepared stock was sold, proving once again that it is a leading bed.

Consumers expressed high trust and expectations for the product through comments such as "Pre-order before watching is a must," "Booking for a sweet sleep," "Ordering as a wedding gift for my youngest daughter," and "Ordered for a comfortable sleeping environment."

Beautyrest, Simmons Bed's representative mattress collection and a synonym for wedding beds, offers unwavering comfort through Korea Simmons' proprietary pocket spring technology. It provides the best sleep environment with carefully selected materials such as pure wool, a premium wool material with excellent elasticity and moisture absorption, and knit fabric with a soft surface texture and outstanding heat retention.

Among them, the popular model Beautyrest Musk adds comfort by absorbing and dispersing body weight with the "plush pillow top" added to the mattress's upper surface. Recognized for its product excellence, it won the grand prize in the emotional product category at the "2020 Emotional Science Awards," which evaluates how well customer-desired emotions are reflected.

This content was produced with the assistance of AI translation services.