Shinsegae Group to Hold 'Korea SSG Day' on the 30th-31st

Pre-event online from 25th to 29th, main event with 18 affiliates participating on 30th and 31st
Until the 24th, 100% winning roulette event for 'Nationwide Shopping Money' on the SSG Pay app

[Asia Economy Reporter Yuri Kim] The '2021 Korea SSG Day,' with participation from 18 Shinsegae Group affiliates, will kick off with a pre-event starting on the 25th.

On the 12th, Shinsegae Group stated, "SSG Day, a shopping festival that mobilizes online and offline distribution capabilities and infrastructure once a year, is celebrating its third anniversary," adding, "The pre-event will be held from the 25th to the 29th, followed by the main event on the 30th and 31st."

Considering the COVID-19 situation, Shinsegae Group has significantly strengthened the benefits of the pre-event, which is mainly conducted through online channels, compared to the previous year, and decided to hold the main event over two days to allow customers visiting offline stores to shop in a dispersed manner.

This year, the event includes W Concept, newly joined as a Shinsegae Group affiliate, increasing the total number of participating affiliates to 18, one more than last year. Participation from online platforms such as SSG.com, SI Village, Shinsegae TV Shopping, and Good.com (Shinsegae Casa) has increased, expanding the online portion to 50% of the total event volume.

The main theme of the '2021 Korea SSG Day' is "The day Shinsegae competes with Shinsegae," meaning that only Shinsegae can surpass Shinsegae. The group explained that this is an unprecedented concept where each affiliate within the group competes to offer greater benefits to consumers. For example, under the theme of 'Lucky Box,' W Concept promotes a 'Fashion Lucky Box,' while Shinsegae I&C offers a 'Game Lucky Box' to compete. Shinsegae Group announced this SSG Day by releasing a teaser video of the 'Shinsegae Line Benefit Competition' online and on TV.

The pre-event video 'Nationwide Shopping Money Giveaway' was also released. By accessing the SSG Pay application until the 24th, users can participate once a day and twice during the period in the 'SSG Money 100% Winning Roulette Event.' SSG Money ranging from a minimum of 1,000 KRW to a maximum of 1,000,000 KRW will be awarded and can be used on the 30th and 31st, the days of the main SSG Day event.

On the 18th, the full video of the '2021 Korea SSG Day' and about ten online bumper ads featuring discount competition concepts between affiliates such as 'Emart OO Event vs. SSG.com OO Event' will be released simultaneously.

A Shinsegae Group official said, "SSG Day, first introduced in 2019, recorded sales of 400 billion KRW in its first year and 640 billion KRW last year, establishing itself as Korea's representative shopping festival," adding, "This year, to offer greater benefits to customers, we selected the theme of large-scale discount competition among Shinsegae Group affiliates, which has never been seen before."

This content was produced with the assistance of AI translation services.