GS Retail, Green Save Campaign... Accelerating ESG Management

GS Retail is conducting the 'Green Save Campaign,' in which 1,000 citizens, franchise stores, and business owners voluntarily participate.

[Asia Economy Reporter Lim Chunhan] GS Retail announced on the 12th that it will conduct the ‘Green Save Campaign,’ in which 1,000 citizens, franchise stores, and business owners voluntarily participate.

GS Shop is recruiting a total of 350 ‘Citizen Campaigners’ for the third round until the 21st. They will carry out a friend campaign that upcycles clothes they no longer wear. About 5,000 donated clothes will be reborn as new products through Beautiful Store’s upcycling specialized brand, Eco Party Mari, and this process is expected to reduce approximately 20 tons of carbon emissions.

GS25 and GS The Fresh will also conduct the Green Save Campaign until the 23rd, involving franchise store owners and store managers. Participation methods include watching an eco-friendly campaign video, then sending certification shots of activities practiced in stores such as separating transparent PET bottles for recycling, encouraging the use of reusable shopping bags and eco-friendly bags, or proposing eco-friendly ideas that can be implemented in stores to the secretariat. All participants will receive a small amount of The Pop Rewards.

Among the campaign participants, those who demonstrate outstanding activities will be selected as Green Savers. They will serve as environmental vanguards for six months, practicing eco-friendly activities on the front lines in contact with customers and providing positive influence in the local community through friendly promotion. They will receive a small activity allowance, related goods, and benefits such as Cafe25 coupons. Store managers who show excellent performance and apply to GS Retail will also receive additional points in the document screening process.

A GS Retail official said, “A culture of practicing from small things is the starting point of ESG (Environmental, Social, and Governance) management,” adding, “We plan to continuously carry out various campaigns that take one step closer to completing practice-centered ESG management.”

This content was produced with the assistance of AI translation services.