Geochang-gun Hosts 'Live Commerce' Event for Local Specialties...Excellent Agricultural Products Receive Praise
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Geochang-gun, Gyeongnam Province, announced on the 8th that the integrated marketing organization 'Geochang-gun Union Business Group' held a sales event for excellent local agricultural products through an online marketing live commerce broadcast on the 6th, receiving great response.
The Gyeongnam Nonghyup Online Regional Center sold Geochang's excellent agricultural products, apples and Shine Muscat grapes, at prices discounted by 13% and 15% respectively compared to market prices through a two-hour Naver Shopping Live real-time broadcast that afternoon.
Apples produced in the clean area of Geochang have excellent taste and aroma due to the large temperature difference in the local environment. Shine Muscat grapes received favorable responses as only products with a sugar content of 18 Brix or higher were shipped.
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Gu In-mo, the mayor of Geochang-gun, said, “It is fortunate that a way to sell local agricultural products through online marketing has opened during a time when face-to-face marketing is difficult due to COVID-19,” and added, “We will actively support the activation of non-face-to-face marketing in the future.”
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